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George Gilder: When Bandwidth is Free
KK :
There is a myth, a utopian hope, that all these electronic connections
(what I call the "advent of the net") are going to eliminate
hierarchy. The belief is that we will come into a peer world, where everything
is on a peer-to-peer level. All the experimental work that I have seen
shows that that's probably not very likely. On the contrary, anything
complex self- organizes into nested hierarchies, just in order to manage
itself.
GG : Right. The complexity of digital systems requires a hierarchical
organization. It's the only way to deal with the kind of combinatorial
explosions that attend interlinking of billions of nodes, all functioning
in parallel. You need nested hierarchies, but the real miracle of micro-electronics
is that these extraordinarily complex hierarchies can be incorporated
into individual silicon chips, with virtual supercomputer capabilities.
This fabulous supercomputer power can be ubiquitously distributed in the
fibersphere. So hierarchies do indeed exist, but they are ubiquitously
distributed, which renders them an egalitarian force. When everybody commands
a supercomputer, you give the average owner of a work station the power
that an industrial tycoon commanded in the industrial era, or that a TV
station owner commands in the age of broadcasting. In other words, the
hierarchy is in the silicon rather than in the human organization. So
you have this incredible distribution of power. This is a period of transition
that resembles the transition between railroads and automobiles.
KK : How's that?
GG : When you ride a train you go to the railway station at a scheduled
time, you travel with the people that happen to be on the train, you go
to preset destinations. This is what the current television world is like.
You tune into the stations that have been prescribed through some collaboration
between advertisers and TV executives in New York and Hollywood. Moving
from broadcast model to the teleputer is like moving from a railroad model
to automobiles. Automobiles are essentially egalitarian transportation
systems. They aren't organizedlike the Internet. A Ferrari, say,
and a Toyota Tercel look like radically different machines, but the fact
is that any car endows the average person with more freedom than any railroad.
KK : You are a tireless champion of small business. For the last
20 years or so, really big projects have been considered arrogant, incapable
of working because they are big. Now there is talk of Motorola's global
satellite project Iridium. Do you think that the fibersphere gives us
permission to think big again?
GG : There are going to be a lot of big fiber projects in the next
decade. They're already coming right now. I'm sort of worried that they're
going to think too small. I hope that the government, with its National
Research and Education Network (NREN) doesn't end up buying a lot of obsolescent
telephone company fiber systems that make networks with a total power
of a gigabit rather than a gigabit per terminal. The fibersphere is a
big project, and it will take scores of thousands of small companies to
do it.
KK : What about big companies?
GG : Sure. Laboratories where lots of people work on their own
special visions, with the luxury of very long-term goals, are very valuable.
Such places are usually supported by relatively big companies and consortia
of companies. IBM, AT&T, and Bell Labs developed most of the components
for all optical networks. When you're producing millions of something
it becomes a commodity, and almost by definition you have a big company.
MS-DOS and Windows are commodity products, so Microsoft is a big company.
There are cycles in which companies get big exploiting commodity products
with wide distribution, which then mature and then are displaced by new
products. It's relatively rare that the company that's triumphant in the
commodity phase can move back to the insurrection phase. Insurrections
are ordinarily led by entrepreneurs. I don't see any likelihood that will
change anytime soon.
KK : What else is the technology telling you?
GG : What the technology tells me is that, among other things,
Clinton's going to get a bonanza. He doesn't know what's coming, but technology's
just going to be breaking out all over. Bush did virtually everything
that Clinton promises to do, and because Bush has done it already it doesn't
leave Clinton much room except to play cock-a-doodle-do. He'll get up
on the post and crow as the marvelous sunrise technologies come blindingly
to the fore during his administration. They're going to have 50,000 technology
programs and lo and behold, a million technologies will bloom and they
will take credit for it all.
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